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Folks' Tales

Folks’ Tales is a digital collection of South African fables and crafts that sparks connection through creative play. The application provides a platform for children to engage with and connect to various South African cultures by using storytelling, drawing, and crafting to cultivate social awareness.

Our app is designed for South African children between the ages of six to eight. The different difficulties of the stories encourage children within this development stage to expand their knowledge while they play along. Folks’ Tales is available to any child who has access to a phone or other digital device.

Role Research, Interaction, Visual design, Prototyping & Testing, Animation

Collaborators Olivia Fong & Karla Jansen

Project scope and timeline

The project involved various research and design aspects to develop an effective digital solution. We began by establishing the scope of the work at hand which helped us define our project goals and determine what was feasible to achieve.

Concept moodboard

We researched South African themed arts and crafts projects, and various traditional fables to develop the game concept.

Research

Primary and secondary research was fundamental in our app development, allowing us to support and validate our game. The initial research phase helped to identify an appropriate and relevant topic for the digital intervention.

We began our primary research by conducting an online survey for child caregivers. The survey comprised of quantitative questions to provide statistical information about our target demographic, preferred types of play, and access to supplies.

We conducted multiple play testing sessions to research, test, and iteratively design Folks' Tales. Our play sessions involved engaging with an analogue prototype of our digital intervention; we used storybooks, drawing activities, and a crafting project to emulate key aspects of our app and gameplay.

Key insights from the research

Project goals

Competitor feature map

User flow

User interface

Folks' Tales typography consists of Crafty Display paired with Futura PT. The hand-cut font reflects the fun and creative feeling of the brand, while Futura’s modern sans serif ensures readability throughout the app.

Final outcome

Play Folks' Tales!

BENT

BENT is a brand inspired by the early days of animation, following the topic of Silence is Golden. Rubber Hose animation was the first animation style that became standardized in the American animation industry. The defining feature of the style is arms and legs that are typically simple, flowing curves, without articulation - limbs that bend.

The stories of the time made heavy use of the comedic style called slapstick, this is characterised by the use of physical gags to communicate. BENT takes these elements and elevates them to a new level. This is a brand that finds the simplest and toughest solution to creating the strongest board possible, a brand that can bend but will never break.

Landing Page

DICTATORSHIP — A Cult Classic

Ever wanted to take over the world? Well with this helpful how-to guide, even the most clueless of budding authoritarians has a shot. Dictatorships: A Cult Classic is an informative video detailing the links and similarities between cult leaders and dictators, and how these methods could be utilized to achieve world domination.

The video takes the form of bootcamp-style propaganda, produced and branded by the fictional institution Camp Supremacy, and its mascot Crownie. Camp Supremacy has produced many fine dictators and cult leaders over the years, and now as a new recruit, their tried and tested methods are yours to use - for better or for worse.

Collaborators Sally Etsebeth

Moodboard

All the pieces

Storyboards

Stills

Vivere

Vivere, meaning "to live," is an international banking app that caters to the discerning needs of ambitious professionals who prioritize both work and travel.

With a focus on luxury and convenience, Vivere offers a suite of exclusive financial services tailored to enhance the lifestyles of individuals seeking a seamless banking experience. This comprehensive case study presents the branding strategy and key messaging for Vivere, aiming to position it as the ultimate luxury banking app for the modern global professional.

Standard Bank

Assorted work created for Standard Bank

Hey Neighbour Redesign Concept

A conceptual redesign for the upcoming Hey Neighbour Festival.

PercivalAI

PercivalAI is a productivity personal AI assistant to address the challenges individuals face in managing their busy lives.

Scope 1. Engaging hero section
2. Clear features & benefits
3. Responsive design
4. Visual brand alignment

Colour

Landing Page

Animated Shorts

Collection of short animated videos.

Refined Vision

This project required the conceptualisation and storyboarding of an animation using a logo to express the brand identity created for Homemakers Expo. Key animation concepts such as timing, rhythm, pacing and movement are incorporated into the animation, each of these adding to the communication of the brand. Ultimately, this animation serves as marketing material for the brand and uses complex and creative technical functions of the animation software to achieve that.

Scope The animation builds on the beauty and simplicity of the tagline Refined Vision, using clean and smooth animation to communicate the refined and elegant nature of the project.

Folks Tales

BENT

DICTATORSHIP — A Cult Classic

Vivere

Standard Bank

Hey Neighbour Redesign

PercivalAI

Animated Shorts

Refined Vision

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Experiments in digital craft and visual distortion.

Hello! My Name is Treasure.

I’m a designer with a love for cinema, synth music and storytelling.

I work for brands, social and TV specialising in designing for motion and web.

I live in Johannesburg, South Africa but im originaly from the coast. When I'm not designing, you can find me cruising on my skateboard, trying to learn the bass or taking a nap.

LET'S GET TO WORK • LET'S GET TO WORK • LET'S GET TO WORK • LET'S GET TO WORK • LET'S GET TO WORK • LET'S GET TO WORK • LET'S GET TO WORK LET'S GET TO WORK • LET'S GET TO WORK • LET'S GET TO WORK • LET'S GET TO WORK • LET'S GET TO WORK • LET'S GET TO WORK • LET'S GET TO WORK

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hello@treasurengonyama.com